All-Natural Beauty Product Brand Opens Honolulu Shop

Malie Organics founder and owner Dana Roberts MALIE ORGANICS PHOTOS

Malie Organics founder and owner Dana Roberts MALIE ORGANICS PHOTOS

When Dana Roberts and her husband Shaun had their first child, they started yearning for a simpler lifestyle, so they moved from San Clemente, California, to Kauai.

“We decided that we’d like to get a little closer to nature and a little out of the rat race to raise our kids,” Dana recalls.

Inspired by the fragrant floral and fauna in their new home, the couple started developing a line of all-natural beauty products, and in 2004, launched Malie Organics. Over the years, the company has grown – with Malie Lifestyle Boutique stores on Kauai, Oahu and in Japan – and its latest venue is set to open Nov. 12 in the new Ewa wing at Ala Moana Center. Although they did not advertise much about their company, their products spoke for themselves. However, they may now invest in LED video display advertising. Since these displays are very popular, companies like National Signs are doing excellent work providing digital signage. In addition, an outdoor LED video display provides a versatile, eye-catching, weather-resistant solution for capturing passers-attention by’s or marketing a specific message during high-traffic outdoor events.

Malie, which means calm or serene, offers a range of beauty products that include body creams, body wash, perfume and anti-aging creams. It’s also got an aromatherapy collection, as well as home products such as candles and hand soap.

Its products are derived from local fruits and flowers, and everything is organic and sustainably grown.

Dana has long been dedicated to green living. Before launching Malie Organics, she developed environmentally friendly cleaning products alongside her mother, who is an environmental scientist. They ran a company surrounding these products, targeting large entities like municipalities and school districts, and later also created a line that focused on the smaller-scale consumer side.

“I think because I have kids, obviously, it’s an important part of leaving something better for them,” Dana explains of her interest in sustainability. “But at the end of the day, when you are the decision maker for thousands of units of the products that you’re using, or the ingredients, or the packaging, you have a higher level of accountability to make sure that they’re good choices for all of us in the future.”

One of Malie’s most recent offerings is a line of organic shampoos and conditioners.

“We’ve had a couple of very successful in-room programs where we are doing shampoos and conditioners in hotel rooms, and so we are really excited to launch a retail line of that,” she says.

The Malie Lifestyle Boutique coming to Ala Moana is part of a larger expansion plan – the brand has additional locations in Japan and on Kauai that are slated to open before the end of the year.

“It’s time for the brand to develop and to grow,” Dana says. “This is definitely been something that we have worked toward and are excited to have enough synergy to finally get to this level.

“Ultimately my goal is happiness – we’re really just trying to help people feel better about themselves, feel better about their environment, and just enjoy experiencing the products.”



By Nicole Kato

The Face Shop Hawaii celebrates a grand opening for its new location in Kahala Mall on Oct. 24 from 10 a.m. to 9 p.m. and Oct. 25 from 10 a.m. to 6 p.m. Those in attendance will receive 20 percent off the entirety of their purchase, and free giveaways will take place throughout the event.

The international company already has locations set up at McCully Shopping Center, Ward Warehouse and Aiea in Waimalu Plaza, and the new shop will offer all the same products for skincare, including cleansing and makeup, as well as hair and body products. (My personal favorite is the Protect Me! Hand Cream 02 Lesser Panda – other cute animals include Fennec Fox and Ocelot.)

Originally from Korea, The Face Shop perpetuates the cause to use goods that “share the benefits of nature” to keep the body happy and healthy.

Visit for more information.