Last Chance To Dine With ‘Food Truck Race’ Winners
The zing of Korean food. The simplicity of hot dogs. Shopping at in4mation. While these three things may not normally have much in common, they’ve converged in a collaboration that spans cultures and cities.
Operating under the mantra “make sausage, not war,” the LA-based Seoul Sausage Company has partnered with local clothing shop in4mation to launch a special line of T-shirts. The campaign is meant to redesign their original tees with “a little Hawaii twist,” to hear co-founder Yong Kim tell it. Shirts are available at in4mation stores and will be for sale at Eat The Street Kakaako and Kapolei this weekend.
“We’ve had a lot of good response from fans here in Hawaii,” Kim says. “We’re glad our food is doing really well here.”
Seoul Sausage Company founders Ted and Yong Kim (brothers) and chef Chris Oh made a name for themselves after winning season three of Food Network’s The Great Food Truck Race. The trio currently is semi-vacationing in Hawaii, where they’ve been popping up at various events. Their cuisine feels right at home here, with items that include island favorites such as Spam musubi-inspired rice balls and Korean barbecue-style sausages.
“The whole thing started with our first item — Korean BBQ Sausage — with a kalbi/beef taste, captured in the sausage,” says Yong. The main goal is to replicate the Korean yakiniku experience, complete with garlic, rice and wraps.
“We bring that all together; ours just happens to be in the form of a handmade sausage and bun,” he continues. “It transports you to a bite of Korean barbecue, minus the whole grill and side dishes.
“It’s a fun way, an easy way for people to get introduced to Korean flavors.”
Seoul Sausage Company has become so popular — it boasts two brick-and-mortar locations in California, in addition to its food truck schedule — that the likes of Alton Brown, Giada De Laurentis and Bobby Flay can be counted as loyal customers. But locals can find their favorite dish this weekend (June 24-25) at Eat the Street Kakaako and Kapolei, respectively.
“We’re trying to see where else we can make our mark in the U.S.,” says Yong, who hints that opening a location in Hawaii is a possibility.
For more on Seoul Sausage, visit seoulsausage.com.